I’m a

Brand Strategist

& Entrepreneur

CAROLINE FOERSTER

Brand Strategy/Sustainability/Tech

I'm Caroline, a creative brand strategist, university lecturer and entrepreneur based between Stockholm and Berlin.

I partner with purpose-driven people, brand and organisation to design meaningful & human-centric brands, products and services.

Clients

I like to work with

Sustainable innovation & products / Electrification & renewable energies / Impact tech & impact investments / Creative industries & Luxury

  • Automotive & Electrification

    Polestar

    Volvo

    Suzuki

    Autoliv

  • HealthTech

    MedHelp

    OneLab

    Call Knut

  • Consumer Tech

    Spotify

    Adobe

    SVT Play

    Hyperice

  • Non-profit

    Fryshuset

    Svenska Freds

  • Design

    Stockholm Furniture Fair

    White Label Project

    MN Architects

  • Financial Industries

    Thematica

    Transfer Galaxy

    HSBC

    Private Equity

  • Consumer Products

    Ica

    Skincare & Oral Health

    Arla

    Espresso House

  • Hotels & Restaurants

    Sturehof

    Radisson Collection

  • Agencies

    Stockholm Desing Lab (SE)

    Pond Design (SE)

    Identity Works (SE)

    Umain (SE)

    Foolproof (UK)

    Dream Design Factory (TR)

About me

 
"I love meeting new people, Learning about new cultures, facilitating ideas and using technology to create a more inclusive and equal future."

My passion lies with creative and progressive brands driving their industries forward toward a more sustainable future. I have worked with a range of different clients over my 10+ years of experience as a strategist and love the challenge of deep diving into new industries. I thrive in international contexts, collaborative partnerships, and multidisciplinary teams.

I am also the co-founder and co-CEO of the digital concept store and community platform White Label Project which is empowering impact-driven fashion designers and design entrepreneurs from all around the globe.

Want to know more? Get in touch!

How I add value in projects:

A strategic partner

Setting the strategic direction for a new or existing brand or project

  • Positioning Strategy

  • Brand Platform & Creative Brand Strategy

  • Naming & Brand Architecture

  • Marketing & Communication Strategy

  • Value Proposition

  • Business Design

A growth faciliator

Injecting new ideas and creative concepts into a business to accelerate growth

  • Service Design

  • Design sprint

  • Opportunity mapping

  • Ideation workshop

  • Creative Concept Development

A customer expert

Deep-dive into the minds of your customers, their needs & user journeys

  • Customer insights and target group analysis

  • Customer Journey mapping

  • Market research

  • Trend analysis/industry outlook